NetEnt has seen its popularity rise over the last couple of months.
Right now three of the biggest online betting houses, William Hill, Ladbrokes & Bet365 are all carrying the online portfolio of NetEnt games.
NetEnt has just announced that the NetEnt William Hill engagement that started with online & mobile NetEnt games has turned into a full fledged marriage with William Hill licencing the NetEnt portfolio of games to its Land Based Operations.
William Hill currently has 2300 licenced betting shops throughout the UK so this deal will surely increase the popularity of NetEnt games in the same way they have captivated the Scandinavian countries.
Björn Krantz, Chief of GMO and MD at Net Entertainment Malta Ltd was quoted as saying that NetEnt were proud to have been given the opportunity to extend their delivery of products for William Hill into retail.
NetEnt games can now be found at William Hill online, on mobile and now in land based betting shops.